The event’s visionary creators deserve immense credit for curating an experience that not only fosters networking but also amplifies voices often overlooked in tech spaces. Their dedication to building a platform that empowers and inspires is a game-changer, and their impact was felt in every corner of the conference. 

AFROTECH 2024 also brought together representatives from leading organizations, highlighting opportunities at the intersection of tech and business. Notable connections included representatives from Hilton, Stellantis, Lexus, Howard University. Their insights showcased the exciting future of innovation across diverse sectors. Additionally, transformative talks in the Executive Stage paved the way for what tech leaders are setting for the next generation in business. Notable talks included the Evolution of Financial Strategy in the Digital Age: Featuring CFOs Erika Troutman, Vince Adams, and Maurice Kuykendoll. 

The conference wasn’t just about corporate connections; it was a vibrant celebration of culture, creativity, and community. From engaging panels to interactive workshops and informal coffee chats, every moment was packed with energy and collaboration. 

As attendees left the event with new ideas, partnerships, and inspiration, one thing was clear—AFROTECH 2024 is not just a conference; it’s a movement. It continues to redefine what’s possible in tech by centering diversity and inclusion at its core

. #AFROTECH2024 #Innovation #DiversityInTech #TheTreMag

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Peter Rawlinson, CEO and CTO of Lucid, expressed his excitement, stating, “The advancements introduced across the Lucid Air lineup for 2025 further cement our leadership position. Lucid Air is the very embodiment of our relentless approach to optimization, enabling Air Pure to use less electrical energy than any other vehicle for any journey taken, A to B.”

The 2025 Lucid Air Pure achieves its remarkable efficiency through a combination of cutting-edge technology and innovative design. The vehicle offers a staggering 420 miles of range from an 84 kWh battery pack, setting a new standard in sustainable transportation. This level of efficiency not only reduces the environmental impact but also allows for smaller, more cost-effective battery packs, making the vehicle more accessible and sustainable.

In addition to its record-breaking efficiency, the Lucid Air Pure comes equipped with a high-performance heat pump, ensuring excellent range even in cold conditions. This feature, first introduced in the Air Sapphire and Air Grand Touring models, is now standard across the entire Lucid Air lineup.

Moreover, the 2025 Lucid Air models are equipped with a new-generation control hardware that triples the processing power and doubles the memory of the previous generation. This enhancement significantly improves the in-car infotainment experience, offering faster and more responsive interactions.

As Lucid Group continues to push the boundaries of electric vehicle technology, the 2025 Lucid Air Pure stands as a testament to the company’s commitment to innovation, sustainability, and excellence in the automotive industry. With its groundbreaking efficiency and advanced features, the Lucid Air Pure is not just a car; it’s a glimpse into the future of transportation.

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The RaceBird, showcased ahead of World Oceans Day, features an aerodynamic design and an impressive array of green technologies. Its sleek, futuristic appearance is not just for show; it’s built to maximize performance while minimizing environmental impact. Designed by SeaBird Technologies and Victory Marine, the RaceBird is set to make waves in the inaugural E1 Series season, which will kick off in early 2023.

This groundbreaking electric powerboat is more than a technological marvel; it represents a major leap forward for the marine racing industry. The RaceBird’s debut will showcase its prowess on the water and highlight how electric powerboats can deliver the excitement of traditional racing without the associated environmental costs.

Alejandro Agag, Chairman of the E1 Series, expressed his excitement about the RaceBird’s potential to transform marine sports. “The RaceBird is not just a new boat; it’s a symbol of our commitment to sustainable innovation in racing,” Agag said. “Its design reflects a future where high performance and environmental responsibility go hand in hand.”

As the E1 Series prepares for its historic launch, the RaceBird stands poised to lead a new era in powerboat racing—one where cutting-edge electric technology meets exhilarating competition on the open water.

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The investment not only provides Uber with substantial capital to further its global expansion but also positions PIF as a key player in the ride-sharing giant’s future. As part of the agreement, PIF will secure a seat on Uber’s Board of Directors, bringing Saudi perspectives to the forefront of the company’s strategic direction.

H.E. Yasir Al Rumayyan, Managing Director of PIF, expressed enthusiasm for the partnership, stating, “We’re excited to have completed this strategic investment with Uber, an extraordinary company with an inspiring mission. This investment aligns perfectly with our objectives under Vision 2030 to diversify our economy and foster innovation.”

Uber’s CEO and co-founder, Travis Kalanick, also voiced his appreciation for the vote of confidence, saying, “Our experience in Saudi Arabia exemplifies how Uber can positively impact riders, drivers, and cities. We look forward to partnering with the Kingdom to support their economic and social reforms.”

Uber’s presence in the Middle East and North Africa is already significant, serving nine countries and 15 cities, including Riyadh, Jeddah, and Mecca. This partnership with PIF is set to further enhance Uber’s role in transforming urban mobility across the region, while simultaneously advancing Saudi Arabia’s goals of economic diversification, job creation, and increasing women’s participation in the workforce.

The $3.5 billion investment is a pivotal step in Saudi Arabia’s journey towards becoming a global leader in innovation and technology, and it underscores the Kingdom’s resolve to achieve the ambitious goals set forth in Vision 2030.

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The R&D center is designed to test a wide range of chargers and related software, ensuring that every product deployed meets the highest standards of quality, safety, and efficiency. This initiative underscores EVIQ’s commitment to fostering a reliable and advanced EV ecosystem in Saudi Arabia, aligning with the Kingdom’s Vision 2030 sustainability goals.

The company, with PIF holding a 75% stake and SEC 25%, aims to revolutionize the local automotive ecosystem by deploying best-in-class EV fast-charging infrastructure across the Kingdom. 

“This facility is a cornerstone in our strategy to support the Kingdom’s Vision 2030,” said Omar Al-Madhi, Co-Head of MENA Direct Investments at PIF. “Through our partnership with SEC, we will accelerate synergies across the EV supply chain, driving economic growth and diversification, and positioning Saudi Arabia as a leader in the electrified era of the automotive industry.”

The facility will play a crucial role in EVIQ’s strategy to deploy 5,000 chargers across 1,000 strategic locations by 2030, revolutionizing the Kingdom’s EV landscape. By focusing on top-quality charger deployment and ensuring compatibility with a range of EVs, EVIQ is paving the way for a sustainable and technologically advanced future in Saudi Arabia. This bold step not only reflects EVIQ’s dedication to innovation but also serves as a catalyst for the Kingdom’s growing EV market, driving the nation closer to its ambitious Vision 2030 goals.

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Macan: 100 kWh battery and highly efficient power electronics

The new Macan entry model to the all-electric SUV world of Porsche also gets its energy from a high-voltage battery with a gross energy content of 100 kWh. Propulsion is provided exclusively by the rear-axle motor that is used in the Macan 4, with a diameter of 210 millimetres, an active length of 200 mm and output of 250 kW (340 PS, Macan Electric (WLTP): Power consumption combined: 19.8 – 17.0 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A). The electric motor has a 480-amp pulse inverter (PWR) in which the highly efficient semiconductor material silicon carbide (SiC) is used to provide higher efficiency. It significantly reduces switching losses in the PWR and enables higher switching frequencies. In combination with Launch Control, the Macan produces up to 265 kW (360 PS) of overboost power, and the maximum torque is 563 Nm. From a standing start, the car reaches the 100 km/h mark in 5.7 seconds and has a top speed of 220 km/h. By forgoing all-wheel drive, the Macan is 110 kilograms lighter than the Macan 4 and therefore requires less electricity for propulsion. This results in a combined WLTP range of up to 641 km.

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The Electric 360 initiative unites the pioneering spirit of Formula E’s high-speed electric car racing, Extreme E’s rugged off-road electric SUV competitions, and E1’s revolutionary all-electric powerboat series. This convergence of racing disciplines is set to accelerate advancements in electric technology, while championing the cause of carbon reduction and sustainable transport.

PIF also announced a significant brand refresh, reflecting its commitment to progress and transformation. The new brand identity will be prominently featured at all Electric 360 events, marking a new era of sponsorship and innovation for PIF. This rebranding aligns with PIF’s broader strategy of investing in key areas such as inclusivity, sustainability, youth, and technology.

The partnership will fuel thought leadership events, global STEM initiatives, and community apprenticeship programs, all designed to foster education and skills development in electric motor sports. Alejandro Agag, Founder and Chairman of the participating series, hailed the collaboration as a transformative milestone, praising PIF’s role in advancing sustainable technology and global education.

Mohamed AlSayyad, Head of Corporate Brand at PIF, emphasized the impact of this initiative: “Together with these championship series, Electric 360 will redefine electric sport and supercharge its growth, delivering tangible impact aligned with our broader business strategy as PIF drives new green technological innovation that will be the cornerstone of future electric mobility.”

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