Spanning a pristine archipelago of more than 90 islands, the Red Sea Project will offer unparalleled luxury, adventure, and natural beauty. Envisioned as a sustainable and innovative destination, it will feature world-class resorts, cutting-edge infrastructure, and a commitment to environmental preservation. The project is strategically positioned to attract discerning travelers from around the globe, particularly those seeking exclusive and eco-friendly experiences.

The development will unfold in several phases, with the first set to welcome guests by 2023. This phase will include luxury hotels, a marina, and a dedicated airport, ensuring seamless access to the remote paradise. The Red Sea Project aims to set new standards in sustainable tourism, with the majority of the islands being left untouched to protect their ecosystems.

His Royal Highness emphasized that this project is more than just a tourist destination; it’s a symbol of Saudi Arabia’s future. “The Red Sea Project represents our commitment to creating a vibrant society, thriving economy, and ambitious nation as part of Vision 2030,” he stated.

The announcement has already garnered international attention, positioning Saudi Arabia as a key player in the global tourism industry. The Red Sea Project promises to be a game-changer, offering a unique blend of luxury, culture, and nature, all while contributing to the Kingdom’s economic transformation.

This landmark project is a testament to Saudi Arabia’s bold vision and its dedication to creating a sustainable future for tourism. As the world eagerly watches, the Red Sea Project is set to make waves, establishing Saudi Arabia as a premier destination on the global map.

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Strategically located north of SEDRA’s third phase, the new development offers residents prime access to essential shopping and office areas within the “ROSHN Front,” as well as seamless connectivity via Airport Road. Additionally, the community is conveniently close to two metro stations, Princess Nourah University, Imam Muhammad bin Saud Islamic University, King Khalid International Airport, and the SAR train station.

SEDRA Phase 4 expands the development by over 1.8 million square meters, integrating homes with a natural wadi that is part of the masterplan. The residences come in various sizes and designs, offering 10 distinct floorplans and two facades in three color variations, catering to diverse tastes and lifestyles.

Notably, more than 30% of this phase is dedicated to green public spaces, pedestrian walkways, and road networks, emphasizing ROSHN’s commitment to sustainable and community-focused living. The development also features a range of amenities, including the Saudi Sports for All Federation Dome, part of a broader partnership aimed at providing year-round, all-weather access to sports facilities for all interests and skill levels.

The rapid expansion and strong sales underscore the high demand for ROSHN’s developments, driven by the company’s vision to create vibrant, sustainable communities that align with Saudi Arabia’s Vision 2030. As ROSHN continues to shape the future of Riyadh, SEDRA Phase 4 is set to redefine urban living in the Kingdom.

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In a bold move that promises to reshape the tourism landscape, AROYA Cruises has opened bookings for its inaugural season, offering travelers an unparalleled journey through the Arabian Gulf, Red Sea, and beyond. As Saudi Arabia continues to unveil its hidden treasures, AROYA Cruises stands at the forefront, inviting the world to explore the kingdom’s rich cultural heritage, natural wonders, and vibrant modern cities from the comfort of a luxury liner.

A 100% Public Investment Fund (PIF) owned enterprise, AROYA Cruises is a key player in Saudi Arabia’s ambitious Vision 2030 initiative, aiming to attract 1.3 million cruise visitors by 2035. With routes that include historic Jeddah, the Red Sea’s vibrant coral reefs, and the UNESCO World Heritage sites of AlAhsa Oasis and AlUla’s Hegra Archaeological Site, AROYA Cruises offers an experience that is both immersive and exclusive.

Starting in December 2024, guests will embark on journeys that seamlessly blend luxury with adventure. The cruise ship itself is a marvel—an 18-floor floating paradise featuring international boutiques, the Blossom Spa, and the AROYA Theatre for live entertainment. Culinary delights from around the world, coupled with signature Saudi hospitality, ensure that every moment onboard is a celebration of culture and comfort.

The early booking offer is already creating a buzz, with the third and fourth guests sailing for free. With prices starting at SAR1,055 per guest, this is an opportunity to be among the first to experience Saudi Arabia in a way that’s never been done before.

As AROYA Cruises prepares to launch its first voyages, the excitement is palpable. This is more than just a cruise; it’s the beginning of a new chapter in luxury travel, one that invites the world to discover the uncharted beauty of Saudi Arabia.

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Nestled between mountains and the sea, Equinox Resort Treyam spans a 450-meter-long bridge-like structure, gracefully floating 40 meters above a serene lagoon. The architectural marvel offers guests breathtaking views and an immersive experience that blends seamlessly with its natural surroundings. The resort’s design, which harmonizes with the untouched beauty of the region, is a testament to NEOM’s vision of creating extraordinary destinations.

Christopher Norton, CEO of Equinox Hotels, expressed his excitement about the venture: “As a region, NEOM embodies the future of luxury hospitality, and Equinox Hotels is thrilled to create an unparalleled resort experience within this visionary destination. Our partnership with NEOM highlights a shared commitment to innovation, sustainability, and redefining the boundaries of hospitality.”

Equinox Resort Treyam will feature world-class amenities, including spacious guest rooms and suites, a 450-meter infinity pool, cutting-edge culinary concepts, and a signature Equinox Fitness Club. The resort also includes a highly acclaimed spa offering longevity and technology treatments designed to support health and performance, making it a sanctuary for rejuvenation and wellness.

Chris Newman, Executive Director of NEOM Hotel Division, added, “This resort will be an example of transformative luxury, offering distinctive and inspiring experiences that only Equinox Hotels can deliver. Guests will have the opportunity to fully engage with this extraordinary location, where every detail is designed to enhance their well-being and elevate their journey.”

With its commitment to excellence and innovative programming, Equinox Resort Treyam is poised to become one of the world’s most exclusive and sought-after luxury destinations. This groundbreaking collaboration between Equinox Hotels and NEOM sets a new standard for luxury travel, offering guests an experience that is as unique as it is transformative.

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In a groundbreaking collaboration that promises to redefine sports and entertainment in Saudi Arabia, ROSHN, the Kingdom’s leading national real estate developer, has announced a partnership with global energy giant Aramco to construct a 47,000-seat stadium in Khobar. Slated for completion by 2026, this multi-purpose venue will be a central hub for both national and international events, including the highly anticipated 2027 AFC Asian Cup.

The design of the Aramco Stadium draws inspiration from the Arabian Gulf, with its unique structure echoing the natural whirlpools found off Saudi Arabia’s coast. The stadium will be equipped with cutting-edge facilities, ensuring it meets the highest global standards for inclusivity, safety, and sustainability. Once completed, it will stand as a landmark in the Eastern Region, offering a premier destination for sports and entertainment.

This ambitious project is a significant milestone for ROSHN as it expands its portfolio to include sports facilities, marking a new phase in the company’s growth. The initiative also aligns with Saudi Arabia’s Vision 2030 Quality of Life program, which aims to enhance the well-being of its citizens by promoting active lifestyles and boosting the country’s sports economy.

“The development of Aramco Stadium represents our commitment to creating vibrant communities where people can thrive and pursue their passions,” said a ROSHN spokesperson. “We are excited to work with Aramco on this project, which will undoubtedly become a beacon of pride for the nation.”

As Saudi Arabia prepares to host major international events, the Aramco Stadium is set to play a pivotal role in showcasing the Kingdom’s evolving landscape and its growing influence on the global stage.

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Asfar’s investment strategy is not just about building infrastructure; it’s about creating opportunities. By co-investing with the private sector, Asfar will foster a competitive environment, empowering local suppliers, contractors, and SMEs to play a vital role in the nation’s tourism growth. The company’s efforts will leverage Saudi Arabia’s unique position at the crossroads of Asia, Africa, and Europe, highlighting the Kingdom’s diverse natural beauty and rich cultural heritage.

“Asfar will activate the role that Saudi Arabia’s cities play in supporting the national economy,” stated Mishary Alibraheem, Head of Entertainment, Leisure, and Sport at PIF. “It will enable each city to maximize its unique tourism offerings, diversifying and enriching the tourism and entertainment experience across the country.”

Asfar’s launch is part of a broader strategy by the Public Investment Fund (PIF) to unlock tourism sector opportunities and strengthen partnerships with the private sector. By doing so, the company aims to create jobs, drive economic diversification, and cement Saudi Arabia’s position as a premier global tourist destination. Asfar’s mission embodies the dynamic spirit of Vision 2030, heralding a new era of growth and opportunity in the Kingdom’s tourism industry.

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